Developing a successful marketing program means
that your challenge is to get your product or service in
front of enough people. The problem is that they have to
be the right kind of people, and you have to make sure
they hear or see your message. But all too often today,
many business owners think that all that has to be done
to be successful is to open the door, put up an
attractive sign and run an ad or two in the newspaper.
Unfortunately, that only works sometimes.
Choosing the right audience and the right message are
two of the three challenges (the other being a
compelling offer) in the success of your direct
marketing campaigns.
Like most of our clients, we're fired up not by clever
tactics but by smart results. As consultants not dragged
down by overheads of studios, machinery or telemarketing
bureaus, we don't have a vested interest in selling
specific solutions, though we can easily help you put
together a sensible direct marketing campaign with
strategies that will deliver the strongest results -
such as:
-
Direct Mail Strategies
-
Media Inserts & Off-page Advertising
-
Internet Sales Blitz & E-mail campaign
-
List selection & Management
-
Testing Strategy
-
Increasing response rates
-
Market research
-
Logo and brand image work
-
Creative review
-
Exhibition and event solutions
-
Affiliate marketing
-
Product marketing
-
Marketing communications planning
-
Direct marketing campaign planning
-
List sourcing
Michael Simpson has over 20 years of direct marketing
expertise. He has been a leading consultant behind the
success of some of the world's leading brands, providing
strategic advice and direct marketing expertise to
senior marketing executives and their teams. Through his
talent as a strategic marketer, he has helped these
corporate executives to craft innovative marketing
campaigns and generate millions of dollars in measurable
sales.
A respected marketing expert, Michael has worked with
some of the biggest names in business, including
American Express, Nissan, Mercedes, Northwestern Mutual
Life, Toyota, Sears, Discover Card, Goodyear, National
Rifle Association, Chrysler and Met Life.
Contact Positive
Success Today for a FREE Marketing Evaluation.
CLICK HERE FOR SALES
ACCELERATION CONSULTING
CLICK HERE
FOR IMAGE AND BRAND CONSULTING |
